NPR's Tiny Desk Concerts

Radio's great. You get to paint your own pictures and no place provides a broader canvas than NPR. But not too long ago I stumbled upon their Tiny Desk Concert and loved it. First of all, finding a venue for new music is not easy. The old independent radio stations are pretty much a thing of the past.

Into the breech steps NPR. And not only with music, but with video too. Like this one, featuring Lost in the Trees. NPR's concept: bring the performers into a corner of the office, move away the desks to create a little space and shoot it simply, focusing on the music. The resulting performance has a lovely, intimate quality. Watching it, you feel like you're one of the NPR staffers just out of frame, hanging out to listen. And the musical variety is broad and stimulating. You also have a front row view of the performers, you can feel their connection as they play together; see how they listen and play off each other. Really watch the creative process unfold as you listen to their work. Also, because it's an acoustic experience, there are no electronics for the performers to hide behind. And the video makes it clear, it's all about the music. The variety of performers mixes the old with the new. You can link to the series, which started in March of this year. The old ones are archived. A great, innovative use of video for a radio network. And something to brighten your work week.

It's a Wrap

Introducing the Sniper Twins, two hiphop pals creating their own brand of viral videos for the corporate world. Barry Flanagan and Dax Martinez-Vargas, former high School buddies, attended the same film school and eventually found their way to MTV, making on air promos. But their claim to fame, such as it is, has come from doing the corporate video thing, only, doing it their way.

Their first big effort, "Computer Friends" (over 700,000 plays on Youtube) was a spec project they eventually "sold" to Seagate Technology. According to one article, "payment" was in the form of hard drives. Okay, but they clearly had a good time making the video and it's fun to watch them do a send up of office geekdom as they revel in the bits and bytes of their computer rap.

Their next effort, "Chocolate Shoppe," shows them rapping and prancing through a Hershey Chocolate Factory, plopping on their chairs doing the "chocolate drop." Sweet. And I suppose they got a lot of lettuce for their video praising the virtue of salads. And so it goes.

While I applaud their efforts, using the trappings of rap to brand a corporate image or market a product is, let's face it, a bit of a stretch. Although, given their enthusiasm, they almost pull it off. But the corporate thing gets lost in the funky egoism of their rap. It's hard to wag your finger around a coherent message and they wrap each video with the Sniper Twins logo. So dudes, what are you really branding?

I checked the Seagate Website to see how the video was being used and failed to find it. Oh well.

But kudos to them for taking the leap. And given the in-your-face flavor of new media, I'm sure we'll be hearing more from the Sniper Twins.

As a PS, check out the video they did for Reese's, Flippo's BIG Stunt. Perfect.