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Friday, November 20, 2009

Esquire is Augmenting Reality

Okay, so if reality isn't real and varied enough for you, Esquire Magazine has come up with a whole new way to experience their magazine. You can read it, of course. But you can use their cool new augmented reality feature to watch magazine induced videos. Just follow the link to learn all about it. And even though they're really really excited about how you can shape your Esquire user experience, of course, someone else actually conceived, shot and edited the videos. And do you really want Robert Downey yelling stuff at you? Well, maybe you do. And it is pretty cool that you can imbed one format within another (we've been doing text on a video screen forever. So why not video on a text page?) Anyway, you can check it out, or read a longer piece about it in the Advertising column at the Wall Street Journal.

Up in the Air

Ever wonder about how they shoot in all those airport and airplane scenes for TV and film? Well, instead of complicated maneuvers miles above terra firma, or wading through a mountain of redtape to shoot in an actual airport, they're actuallyworking on an airplane set at one of two companies: Air Hollywood or Aero Mock-Ups. Hollywood and documentary producers go there to shoot everything airline, from baggage screenings to cockpit dramas to crowded jet interiors. You can read all about it at the Wall Street Journal travel section. Or watch a fun video intro to what they offer at the Air Hollywood site. It gives you a whole new perspective on air travel...