GVI Logo
About Us Portfolio Services Contact header
About Us

Wednesday, December 9, 2009


I can't really say that when we won the competition to produce the State Department's video on America's response to climate change that we fully appreciated all that we were getting into. The project as described was to be mostly interviews and the timeline very tight (about two months to get it done).
But we presented a different approach, suggesting that going on site, hearing from real people and seeing first hand some of the public and private initiatives around the country would be very powerful. And a potent message to counter the skeptics who felt that the United States had been asleep at the wheel on this issue.
Yes, the quick turnaround and complicated subject was a challenge, but an exciting one. We sent two producers to different sites around the country to capture a glimpse of the state of the art of weatherization initiatives, solar, wind, and nuclear power, cellugesic biofuels, carbon capture and storage, the future of electric cars and hydraulic hybrid technology, smart grids, and the like. And we had to become instant experts on those and other subjects. And while all that was going on, events made the content areas a constantly shifting target. But the entire GVI staff pitched in to make it happen, and our client tells us from Copenhagen that the video has been very well received. You can check it out for yourself on Youtube.

No comments: