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Friday, June 5, 2009

"Old guys like me will still be calling it television"

If anyone has a crystal ball about the future of television, it's John Malone. Recently, at the All Things Digital conference he was interviewed by technology guru Walter Mossberg. They talked, of course, about money and how the web and TV are merging. I think we're really at that point of convergence that everyone was talking about a few years ago. And it's the iphone and its' imitators that bring me to that conclusion. Will we all be walking around with one little device that can do what ever strikes us? Sooner rather than later. Anyway, when asked about the future of television, Malone said: "Probably in five years old guys like me will still be calling it television, but I think it will come from anywhere... it's everything, everywhere, in increasing quality, increasing quantity and lower cost. That's been the whole trend."
And as far as the money thing, he talks about why cable has done so well -- because, in the viewers mind, cable was providing content by charging for connectivity. And, Malone says, in the future, people will pay for content if it connects with quality and convenience. And who will be providing that? Meet the Aggregators. Companies like Netflix, Amazon, and Apple. And maybe Liberty Media, Malone's company, too.
Okay, that's pretty much the future of the media and video world from one man's vantage point. But one thing I certainly agree with, is that quality matters. And putting quality work on all those everywhere devices will make it stand out above everything else.

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