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Friday, May 22, 2009

Something to Howl About

Last year a new client asked us to help them change public policy in Alaska regarding hunters who track and kill wolves from Airplanes. It is the only state in America that permits it, other places ban the practice as unsportsmanlike and barbaric. We were hired to make a video to make the case for changing the law. A great challenge, since wolves are up there with snakes and vampires as creatures of the night that terrorize and kill. So, the first thing we had to do was show the other side of wolves. They are smart, loyal, devoted to their families, and symbols of the natural world, untamed and free. We made our video and our client put it on the web. Recently they gave us this feedback:

Nearly ½ million people have seen the video

The video recruited Ashley Judd to the cause

The video has been made into 5 ads targeting Gov. Palin

Video and the ads raised the profile of the Alaska wolf campaign during the presidential elections

Coverage of the issue on:

Tina Fey on Saturday Night live twice

Bill Maher, CNN Larry King Live, ABC, CBS, NBC, MSNBC, NYT, Wash Post, AP, Politico and on and on and on

And Cine just gave it their highest award, the 2009 Cine Master Series Award in the Professional Non-Telecast Non-Fiction Division. That's alot to howl about.

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