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Thursday, April 16, 2009

strength in numbers

It's great when a client takes the time to give you feedback about the results of your efforts. Here's what one said about a complicated PSA project we recently completed involving several days shooting and nine actors:
This afternoon I had a brief conversation regarding the PSA.
"Mr. Y" is "delighted" with our approach and commented on the likability of the actors
and how well it was written for the audience in VA. As you may already know, this is
quite an accomplishment.

What distinguished this project, for me, was how it involved so many people from our shop. One person wrote the script, another produced it, another shot it, another edited it, another did the graphics and another managed it as Creative Director. All bringing their own creative vision to the project. And all working together seamlessly as a team.

On another recent project Ali, my co-editor, and I did "tag team" editing for a series of award videos for another client. Facing an extremely tight deadline, we decided to each play to our strengths to get the job done. So I created the structure for each piece and then handed it off to Ali for finishing. Not how we usually do things, but like everyone else here, we did what we had to do to make it happen. And that's one of the great strengths here - making our collaborative model with everyone working as a team, quite powerful. Strength in numbers.

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