Bob Burnett: Go to this fun blog of photos from studio photography shoots from over the years for a moment of diversion.
While I was enjoying the photos at the expense of others, I began thinking about the importance of how people "look" on camera and the importance of the proper location and set-up in order to enhance a message. We recently did a production project for the Diversity Group of Booz Allen Hamilton that was very well received. The feedback we had was not only was the content of the interviews exceptional but everyone looked great--which enhanced the credibility and impact of the video. The moral of the story---a few minutes discussion about "look"---and thoughtful lighting, make-up and locations--can make a huge difference in how effectively you communicate.
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